Made to Stick is #1 on Amazon Pre-orders
I wrote a post back in June right after I had read an advance copy of Chip and Dan Heath's book Made to Stick. I said then that the Heath brothers had written one of the most important business book ever because it addresses such a fundamental question: which ideas persist and shape behavior, and which do not. And it tackles the topic so well. The book is filled with compelling AND it is based on strong behavioral science research. Their book comes out in early January, and it looks like the "market" loves it too. Made to Stick is #1 on Amazon's list of Popular Pre-Orders in Business and Investing. Not only that, Chip and Dan are going to appear on the Today Show when the book comes out. It sounds like Made to Stick is going to stick in the minds of American public. I know Chip pretty well as we are both Stanford faculty members and both trained as psychologists. Plus we serve on some of the same dissertation committees and teach in some of the same executive programs -- and executives just love when he talks about this book (and I have the quantitative teaching ratings to prove it for Chip from Customer-Focused Innovation.). If you haven't done so already, I suggest that you buy yourself a copy for a New Year's present. Also, watch Guy Kawasaki's blog for an upcoming interview with the Heath brothers.
P.S. Isn't that a fantastic cover? I love it.
Hi, Bob.
I linked to your post from http://h20325.www2.hp.com/blogs/garfield/archive/2007/05/23/3473.html
Regards,
Stan
Posted by: Stan Garfield | May 24, 2007 at 01:36 PM
The book is great! And the workshop element is really helpful.
mark
Posted by: Mark Howell | December 29, 2006 at 08:29 AM
Ann,
Thanks. I can vouch for the Heath's book. It is well-crafted, a quick satisfying read that I suspect will become a standard marketing text.
Posted by: Bob Sutton | December 12, 2006 at 07:27 AM
I ordered them both on Amazon! Isn't it great how they say "order X + Y together" or "people who ordered this also ordered that" and if you want free shipping you need to order more than one book! All wonderful upsell techniques.
But they only work when both products look great (as yours do). Can't wait to read them both!
Posted by: ann michael | December 12, 2006 at 04:55 AM
And check out the brilliant book at #3, The No Asshole Rule, by our very own Bob Sutton. Bob's being modest here by not saying anything about his book but note it is still two months away from publication. I'm predicting a #1 ranking...
Posted by: Chip Heath | December 11, 2006 at 04:43 PM