One of the best things about working on The No Asshole Rule has been that the folks at Warner Business Books have a sense of humor, especially Rick Wolff, my relentless editor. Rick understood the book, and what it needed to contain from our first conversation onward -- often more completely than I did. And while some publishers wanted the book despite the title, he wanted it partly because of the title. This was made crystal clear to me when Warner had the cover design completed before I had written a word -- which had the added advantage of convincing me that they were serious about their deadlines.
Warner's sense of fun is on full display in the advertisements that they are running in The New York Times this week, which poke fun at the Times because they won't print the title. Here is one of the four ads that they are running this week: