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BookWhirl

Good job on the article. I hope you don't mind if i share it with other others. Keep on!

Justin Downey

I totally agree. What a sticky book title?

What about "Gotcha Marketing"? That would be an equally sticky title and even more descriptive of what's really going on in the marketplace.

See what I mean: http://justindowneymarketing.blogspot.com/2008/01/gotcha-marketing.html

LivePaola

Tim Ferriss talks in his book about how he chose his title - by setting up Google AdWords ads in several variations and picking the one that got the most clicks. So, next time you disagree with a publisher, don't discuss - test for three days or so and let the data speak for itself. (To the extent that clicks signal willingness to buy, this would be consistent with the evidence-based method you discuss in Hard Facts, wouldn't it?)

Henrik Mårtensson

I just read The Knowing-Doing Gap - finished it on the bus this morning. I'm very glad you stuck with the title - I might have missed it otherwise.

This book will be very useful to me in my work - if I can bridge the gap myself.

dblwyo

Actually two good posts in one. The implicit post is self-destructive marketing & sales practices...hmmm a book hiding there. "Down the River: Inauthentic Marketing..." ?

On topic though:
Team of Rivals: Doris Kearns Goodwin
The Most Noble Adventure: Greg Behrman
Moon Goddess & the Son and Courtship Rite: Donald Kingsbury

Fred

The Ascent of Man - Jacob Bronowski
The Good News is the Bad News is Wrong - Ben Wattenberg
Dumbth - Steve Allen
Original Blessing - Matthew Fox
How the World Was One - Arthur C. Clarke

Rob Salkowitz

Hah! The Complete Idiot's Guide to ID outdoes my previous favorite in the meta-ironic book title category, Astrology for Dummies.

John

Great post. I'll have to check out some of these books.

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