I just started reading an advanced copy of the Chip and Dan Heath's new book Switch: How to change things when change is hard. So far, it is at least as good as their last book, Made to Stick,which was a bestseller and has rapidly become the standard handbook for anyone who wants to design an idea that will spread and endure -- people in almost every field I know now use it, marketing, public health, political campaigns, organizational change efforts, and on and on. I will write a more detailed post on the content of the new book as the publication date of February 15th approaches, but I wanted to devote this post to the cover of Switch, which I think is magnificent and perhaps even as good as the amazing Made to Stick --which even included textured and realistic feeling duct tape on the cover. I include it below, followed by the Made to Stick cover. What do you think? Do you agree with me that the Heath brothers have perhaps the best pair of book covers ever on two business books? Or am I being overly biased because I like these two guys so much?
Hmmm....Bob, could it be that you like them because they bear a vague resemblance to the cover of "The No Asshole Rule"? A switch instead of a delete button? Anyway, I agree with you: great covers help get the main idea of a book across. Best wishes.
Posted by: Hardy Green | January 06, 2010 at 12:09 PM
Looks pretty good Bob. Hope all is well with you and the family.
Posted by: Panamomma | December 18, 2009 at 02:43 PM
I just talked to Chip about this book on Monday and am eagerly awaiting my copy. Thanks for the great cover preview - and I agree!
Kind Regards,
Alexandra Levit
Author, New Job, New You
http://www.newjobnewyou.com
Posted by: Alexandra Levit | December 18, 2009 at 11:44 AM