The Power of Habit has been sitting on my desk for a couple months, as the publisher sent me an advance copy. I didn't start reading it until today -- although I was most impressed by this recent piece in The New York Times based on the book. What a compelling read! It is evidence-based and great reading -- if you want to learn how companies track our habits, try to weave their products into our lives, and how we can understand and change our own habits for the better, it is all there.
I confess that I didn't pick it up because I am not wild about the cover design, It is hard to grasp on quick glance and, well, I do not find it especially attractive -- but once I started reading the book, I realized it is the rare cover that actually provides a great compact summary of a book's core ideas. And having struggled with the cover design process myself quite a few times now, I can tell you that it isn't easy getting something as emotionally compelling as Made to Stick or as beautiful as Enchantment. In any event, The Power of Habit reminded me that the old saw "you can't judge a book by it's cover" is true!
I liked the NYT article and can't wait to read the book!
Posted by: Bonny Simi | March 04, 2012 at 07:40 AM