The No Asshole Rule has been getting some nice advanced buzz, in large part, because of the nice things that a number of bloggers have said after reading advanced copies of the book. But I confess that, although I knew that Guy Kawasaki was an influential blogger (and, long before that, an influential management thinker, venture capitalist, and going back further, Apple evangelist), but I didn't realize how influential he was until he posted a detailed -- and quite funny -- review of the book last week.
His review generated over 60,000 hits on his website the first day, over 900 diggs, and 60 comments on his website, it drove about 10,000 hits to my website and pushed the advanced Amazon sales for my book into the top 1000 for most of the week -- which is pretty good for a book for doesn't ship until February. And -- as evidence that blogs, especially Guy's blog -- are affecting traditional media sources, the Philadelphia Inquirer published a story on November 2 called "Expletive Deleted" by Daniel Rubin that has a picture of a donkey and starts out by saying: "This is by far the most excellent blog post I've come across today, but it needs some care in introduction. It has a language problem."
I loved the way that Daniel Rubin got around using the "A-word." I'd also like to thank Guy for the nice review.
Please, call me Bob. The only person who ever called my "Robert" was my mother, and that was only when she was mad at me, which thankfully, was not very often (and almost certainly far less than I deserved).
Posted by: Bob Sutton | November 06, 2006 at 07:40 AM
Can't wait to read this book Bob (may I call you bob? :-) ... have not pre-ordered yet but will ... just as soon as my Visa recovers from other Guy recommendations!
Posted by: Richard Muscat | November 06, 2006 at 04:04 AM