I've been talking about Made to Stick here for months. As I've said, it is one of the most important and useful management books I've ever read. I am always stunned at how Chip Heath grabs management audiences of all stripes when he talks about how to develop ideas that will people remember, use, and spread to others. It is evidence-based and has fantastic stories. The book just came out and Amazon is now shipping it (I bought a lot of them, so I am getting the emails). I am not the only one who is excited about the book. The national media is too. Check out these stories in USA Today and Time. AND the Heath brothers are going to by on the Today Show tomorrow morning, Wednesday January 3rd, at some point between 7:30 and 8:00 AM. WOW! Chip tells me that they have been rehearsing 25 second answers for their 5 minute segment! I can hardly wait to see them.
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Brothers are making a simple point clearly. They remind me of two other brothers that last year broke box office records in UK with their "Dangerous Book for Boys".
What about sisters?
Posted by: Lilly Evans | January 10, 2007 at 08:42 AM
Questions with Chip and Dan Heath on Guy Kawasaki's blog. With all the buzz this book is getting I'll have to delve in.
http://blog.guykawasaki.com/2007/01/the_stickiness_.html
Posted by: Jason Morrow | January 09, 2007 at 10:37 AM
Thanks for the tip, Bob.
For those who missed it, the Today Show clip is on YouTube, here:
http://youtube.com/watch?v=2zlld9TA-Vg
Posted by: kareem | January 05, 2007 at 12:42 PM
I just read MADE TO STICK and I agree, it is an OUTSTANDING book. Fascinating, funny, useful -- it's a quick read but not one word is wasted. I've already re-written some proposals trying to incorporate their SUCCESS formula.
Posted by: Gretchen Rubin | January 04, 2007 at 02:22 PM