Made to Stick: Watch The Today Show on Wednesday January 3rd!

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12 Things I Believe

1. Sometimes the best management is no management at all -- first do no harm!
2. Indifference is as important as passion.
3. Saying smart things and giving smart answers are important. Learning to listen to others and to ask smart questions is more important.
4. You get what you expect from people. This is especially true when it comes to selfish behavior; unvarnished self-interest is a learned social norm, not an unwavering feature of human behavior.
5. Avoid pompous jerks whenever possible. They not only can make you feel bad about yourself, chances are that you will eventually start acting like them.
6. Anyone can learn to be creative, it just takes a lot of practice and little confidence
7. "Whenever people agree with me I always feel I must be wrong."
8. Sutton's Law: “If you think that you have a new idea, you are wrong. Someone else probably already had it. This idea isn’t original either; I stole it from someone else”
9. "Am I a success or a failure?" is not a very useful question
10. The world would be a better place if people slept more and took more naps
11. Strive for simplicity and competence, but embrace the confusion and messiness along the way.
12. Jimmy Maloney is right, work is an overrated activity.

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Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
Hard Facts, Dangerous Half-Truths And Total Nonsense
Weird Ideas That Work: How to Build a Creative Company
The Knowing-Doing Gap
Robert I. Sutton & Huggy Rao: Scaling Up Excellence: Getting To More Without Settling For Less
Robert I. Sutton: The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt
Cross, Rob: Beyond Collaboration Overload: How to Work Smarter, Get Ahead, and Restore Your Well-Being
Burkeman, Oliver: Four Thousand Weeks: Time Management for Mortals
Catmull, Ed: Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Catmull, Ed: Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Robert Sutton and Huggy Rao: The Friction Project
Robert Sutton and Huggy Rao: The Friction Project
Robert Sutton and Huggy Rao: The Friction Project
Robert Sutton and Huggy Rao: The Friction Project

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Made to Stick: Watch The Today Show on Wednesday January 3rd!

I've been talking about Made to Stick here for months. As I've said, it is one of the most important and useful management books I've ever read. I am always stunned at how Chip Heath grabs management audiences of all stripes when he talks about how to develop ideas that will people remember, use, and spread to others. It is evidence-based and has fantastic stories. The book just came out and Amazon is now shipping it (I bought a lot of them, so I am getting the emails). I am not the only one who is excited about the book. The national media is too. Check out these stories in USA Today and Time. AND the Heath brothers are going to by on the Today Show tomorrow morning, Wednesday January 3rd, at some point between 7:30 and 8:00 AM. WOW! Chip tells me that they have been rehearsing 25 second answers for their 5 minute segment! I can hardly wait to see them.

January 02, 2007 in Evidence-based Management | Permalink

Comments

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Brothers are making a simple point clearly. They remind me of two other brothers that last year broke box office records in UK with their "Dangerous Book for Boys".

What about sisters?

Posted by: Lilly Evans | January 10, 2007 at 08:42 AM

Questions with Chip and Dan Heath on Guy Kawasaki's blog. With all the buzz this book is getting I'll have to delve in.

http://blog.guykawasaki.com/2007/01/the_stickiness_.html

Posted by: Jason Morrow | January 09, 2007 at 10:37 AM

Thanks for the tip, Bob.

For those who missed it, the Today Show clip is on YouTube, here:

http://youtube.com/watch?v=2zlld9TA-Vg

Posted by: kareem | January 05, 2007 at 12:42 PM

I just read MADE TO STICK and I agree, it is an OUTSTANDING book. Fascinating, funny, useful -- it's a quick read but not one word is wasted. I've already re-written some proposals trying to incorporate their SUCCESS formula.