David Haygood from IDEO wrote me a lovely, funny, note about what happened when "Pete
Kale, a friend and an IDEO client with our Transformation group, went into a
bookstore to buy The No Asshole Rule to share with his organization."
In doing so, Pete -- who tells his story below --demonstrates how to order the book without swearing:
On a recent trip, I had a few spare minutes, so I went into a Barnes and
Noble specifically to pick up a copy of "The No Asshole Rule". At first, I
thought I'd just go over to the business section and find it on my own. After a
while, I wasn't having any luck and decided to ask at the information counter.
There was a young, college-aged guy at the kiosk, so I started in that direction
when he disappeared to do something else and was replaced by a little old lady
who just had that look of a prim and proper Sunday School teacher. I just
couldn't bring myself to ask her for the book, so I waited a while for the other
guy to reappear, but he didn't. So I settled on the strategem of asking her for
Robert Sutton's latest book. When the list came up, her brow furrowed a bit and
she rotated the monitor in my direction and asked, "which one were you
interested in?"
When I pointed to the top one on the list, she knew immediately and exactly
where to go. It was the last copy on a separate kiosk, and she looked rather
relieved to remove it and hand it to me while shielding the cover from the view
of the other customers.
Also, note that Pete also gives thumbs-up to the title:
I started reading it at the cafe and quickly realized you couldn't have
used another word for the title. It really is the only word that captures the
essence.
Thanks Pete!
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