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Joyce Maroney

I saw Tom Kelley of IDEO speak at an IDC conference in Boston last week. His talk was engaging, and I'm sure everyone in the audience walked away with something to think about. The quote in your post above related to the importance of innovation though, "Fail often to succeed sooner", is antithetical to the culture many employees work within. Companies like Apple invest in innovation and encourage the employees involved to take those risks. If companies want to reap the rewards of risk taking, they need to support those willing to stick their necks out with a new idea.

mae collins

If you always think the way you’ve always thought, you’ll always get what you always got. The same old, same old ideas over and over again. The future belongs to those thinkers who embrace change, break new ground, forge new paths, and transform the way they think. Discover how to look at the same information as everyone else and see something different by using the creative thinking techniques and strategies that creative geniuses have used throughout history.
Internationally acclaimed creativity expert Michael Michalko’s Thinkertoys: A Handbook of Creative Thinking Techniques have inspired business thinkers around the world to create the innovative ideas and creative strategies they need to achieve unimaginable success in today's changing business environment of complexity and uncertainty. Change the way you look at things and the things you look at change.

[Available at, Barnes & Noble, and most major bookstores. Visit for more detailed information.]


Innovation needs to be a process on the operational and strategic levels. That's trite of course but what it translates to is that one has to invest resources and sustain the investment as well as get practiced. Having spent 25+ years on the bleeding edge of innovation from large to small your advice rings true and verified by my experiences. As does the other side of the coin. Most companies are organoscelrotic accumulations of past practices w/o dedicated resources for innovation despite recurrent and allegedly accelerating concern for adaptation and innovation. The real question therefore is not is your advice good but how to implement it. On a sustainable and repeatable basis. So when can we see the next book therein.

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