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Michael Cayley

Just a follow up Bob - ChangeThis release the SCVA manifesto today:

Michael Cayley

Bob - It is great to see how ChangeThis spreads ideas. Last week their editorial board selected my "Introducing Social Capital Value Add" and posted it for voting.

The idea is to connect the pioneering academic enterprises of social capital and social network analysis to value based management and the priorities of marketers.

In short, social capital attributable to social media can be linked to corporate valuation in a way akin to the link established between brand and corporate valuation in the late 1980s.

I hope that you will vote for SCVA at:

And I would be grateful if you would help generate support.

P.S. Dunno if you might bump into Matt Jackson in Stanford circles, but if you do, please let him know that I am looking forward to his comments on the draft.

P.P.S. I would also be grateful if you would share your thoughts on the draft.

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