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Perry

This is Perry CEO at Timbuk2.

What is so hard to accomplish in an organization is to get employees to take risk, and at the same time keep the organization moving forward.

This is a great example of breaking rules but keeping the larger purpose in line.

At Timbuk2 we care about our customers, and we care about our quality. What I like here is those values were understood and acted on with the appropriate corners cut to make a customer happy faster, and get a quality product into the customers hands. Jamie did the right thing the wrong way - but now makes us question/improve that old way.

What I find hard is too often the normal pressures in a business to remain viable, make money, grow can drive those 'standard processes' to the forefront that need to get questioned occasionally. Yet if every rule is broken all the time we do not move forward as a business.

Bob - you have always said - 'if you change nothing in a business you will fail eventually, and if you do make a change in a business the change is likely to fail regardless.

Bottom line - I like the change in smaller doses like this.

P.

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