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12 Things I Believe

1. Sometimes the best management is no management at all -- first do no harm!
2. Indifference is as important as passion.
3. Saying smart things and giving smart answers are important. Learning to listen to others and to ask smart questions is more important.
4. You get what you expect from people. This is especially true when it comes to selfish behavior; unvarnished self-interest is a learned social norm, not an unwavering feature of human behavior.
5. Avoid pompous jerks whenever possible. They not only can make you feel bad about yourself, chances are that you will eventually start acting like them.
6. Anyone can learn to be creative, it just takes a lot of practice and little confidence
7. "Whenever people agree with me I always feel I must be wrong."
8. Sutton's Law: “If you think that you have a new idea, you are wrong. Someone else probably already had it. This idea isn’t original either; I stole it from someone else”
9. "Am I a success or a failure?" is not a very useful question
10. The world would be a better place if people slept more and took more naps
11. Strive for simplicity and competence, but embrace the confusion and messiness along the way.
12. Jimmy Maloney is right, work is an overrated activity.

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« The No Asshole Rule at Shakespeare Miami | Main | New York Times, I Hate People, Censorship, and Headphones as Protective Devices »

The HateMobile

The authors of I Hate People, Jonathan and Marc, customized their rental car so it was a rolling advertisement for their book. A brilliant move I think, although perhaps a bit dangerous in New York City. Check out their post, which also describes the excitement they generated handing out promotional swag in Times Square. These guys are getting piles of attention in the main stream media, CNN,Wall Street Journal, and New York Times. So I have to hand it to them because they are doing the guerrilla marketing thing too.

June 21, 2009 in The No Asshole Rule | Permalink

Comments

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Unless these guys are wearing hairy suits, it's "guerrilla" not "gorilla" marketing.

Your blog is fantastic, by the way!

Posted by: Sharon | June 21, 2009 at 08:15 PM

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