I just started reading Guy's new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. I will do a post about its content around the publication date, which is March 8th 2011. But I could not resist putting up the cover, as -- thanks to Guy's doggedness, good taste, and fantastic social network -- the result is one of the most beautiful business book covers I have ever seen. It would have been aweseome even without that Woz quote, although that quote (especially given the source) is every business book author's dream!
Stacey,
We went back and forth on which should be bigger. It came down to the fact that more people know my name than the word "Enchantment" in this context.
Guy
Posted by: Guy Kawasaki | February 27, 2011 at 11:09 PM
Overall, xclnt visual. I feel there is 2 much emphasis on marketing of author & think it belongs on title and subject of book.
Posted by: Staceybillups | February 27, 2011 at 12:48 AM
It is a beautiful and eye-catching book cover. I really like the butterfly with a bit 3D effect. Indeed, changing other people's hearts and minds and even actions is as tough as the metamorphosis of a butterfly. Even changing one's own behavior is not easy without changing the system one stays in.
Posted by: Xuan Luo | February 25, 2011 at 07:54 PM