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Joe Marchese

I am forever startled by clients who choose not to pursue the messy aspects of innovating -- be it products, services, strategies, business models, whatever -- and prefer a more predictable course that never yields breakthrough results. George Gilder said "Fail fast. Fail cheap. Win big." What can we do to help leaders and those at the front line to get past only hearing the word 'fail' and instead hear 'win big'?

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